My good friend Amy spoke at my alma mater, LSE, last week. She
spoke about the techniques that industrial food companies are using to market
junk food to us and how these tricks have led us into a battle with obesity. Her
project, he Secret Seed Society uses child power, emotional resonance and
humans innate thirst for adventure to get people back into growing, cooking and
eating.
Secret Seed Society was setup in 2009 and centers on lessons taught
through the world of Seed City, where over 40 anthropomorphic vegetable characters
live. The project uses hands on activities and illustrated storybooks to celebrate
vegetables and promotes organic, fair trade and local production.
Here's Amy's engaging talk on how we can reach kids with vegetables:
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