Animation as Education: Michael Pollan's 'Food Rules'

For the last decade food has become an increasingly talked about political issue, from community meetings to the floor of Congress.  However many of the complexities of our food and our current food system are difficult to digest. Thankfully we have authors like Michael Pollan to simplify issues into bite size pieces.  But now, for those of us who are visual learners, Marija Jacimovic and Benoit Detalle have produced a charming stop-motion film that uses vegetables to visualize Pollan’s “Food Rules” talk (presented at the Royal Society for the encouragement of Arts (RSA) in 2010). The animation helps to distill and unpack some of Pollan’s key points in an easily comprehendible and engaging 2-minute video. 

Michael Pollan's Food Rules from Marija Jacimovic on Vimeo.

Michael Pollan himself recently went a step further in decoding some of the tricks behind supermarket layouts and how stores are designed to make you buy more in general, but also to buy more high revenue generating and high processed foods.


The food journalist collaborated with Nourish to create 'Supermarket Secrets', a guide to making healthy choices at the supermarket. In the short video, Pollan helps the average shopper navigate the grocery store to find fresh, whole foods and to understand why items are placed where they are.




 For more Nourish videos, click here.